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MEDIA RESOURCES
Trademark Guidelines
You Can't Drink Coffee from a STYROFOAM Cup!
(There's no such thing.)
 STYROFOAM™ is a registered trademark for a line of extruded polystyrene foam products made exclusively by The Dow Chemical Company. STYROFOAM™ brand products are often Blue™ in color and used as insulation, except in the Floral and Craft markets, where STYROFOAM™ brand foam is white or green.
STYROFOAM™ brand foam is not used in the manufacture of disposable foam products, such as food packaging, cups, plates, coolers, or egg trays. These disposable foam products are made of either molded expanded polystyrene beads or thin extruded polystyrene sheet, neither of which is manufactured by Dow in the United States.
The Dow Chemical Company has invested more than 50 years in the manufacturing and marketing of STYROFOAM™ brand products, and we ask that you please follow the trademark guidelines below.
TRADEMARK GUIDELINES FOR STYROFOAM™ BRAND FOAM
STYROFOAM™ is a registered trademark for a line of foam products manufactured exclusively by The Dow Chemical Company. We ask that you follow these guidelines when specifying STYROFOAM™ Brand Foam:
- When the word "STYROFOAM" appears in copy, it should be in upper case letters and followed by the words "Brand Foam." For example:
- The preferred method to denote that STYROFOAM™ Brand Foam is a trademark is to follow its first use in any document with an asterisk, and the corresponding trademark footnote should read "™Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow" For example:
STYROFOAM™ Brand Foam
®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow |
- If the format does not permit use of the trademark statement, then a ™ mark should be used after the word "STYROFOAM."
- Never use "Dow" in front of "STYROFOAM", as it implies that there are other manufacturers. Instead, state "STYROFOAM Brand Foam from Dow."
- Never use STYROFOAM in the possessive form.
- Because it is a registered trademark, STYROFOAM™ cannot be used as an adjective. It is incorrect to say "Three 1-inch STYROFOAM™ Brand Foam balls." Instead, use "Three 1-inch balls of STYROFOAM Brand Foam."
- When writing step-by-step instructions, refer to our product in this manner: "Cut the ball of STYROFOAM™ Brand Foam in half" or, "Insert the pick in the disc of STYROFOAM™ Brand Foam."
- In the material list, please list our product in this manner:
STYROFOAM™ Brand Foam:
• Six 1" balls
• Three 12" x 4" cones
• One 12" x 1" disc
®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow |
®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow |
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