PROFESSIONAL CRAFT DESIGNERS

Trademark Guidelines for STYROFOAM Brand Products

  - STYROFOAM™ Brand Foam

TRADEMARK GUIDELINES FOR STYROFOAM BRAND FOAM

STYROFOAM™ is a registered trademark for a line of foam products manufactured exclusively by The Dow Chemical Company. We ask that you follow these guidelines when specifying STYROFOAM Brand Foam:

• When the word "STYROFOAM" appears in copy, it should be in upper case letters and followed by the words "Brand Foam." For example:
   

  STYROFOAM Brand Foam

   
• The preferred method to denote that STYROFOAM Brand Foam is a trademark is to follow its first use in any document with the ™ mark, and the corresponding trademark footnote should read "®™*Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow" For example:
   

  STYROFOAM™ Brand Foam®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

   

• If the format does not permit use of the trademark footnote, then a ™ mark should be used after the word "STYROFOAM":
   

  STYROFOAM™ Brand Foam

   

• Never use "Dow" in front of "STYROFOAM", as it implies that there are other manufacturers. Instead, state "STYROFOAM Brand Foam from Dow."
   
• Never use STYROFOAM in the possessive form.
  
• Because it is a registered trademark, STYROFOAM cannot be used as an adjective. It is incorrect to say "Three 1-inch STYROFOAM Brand Foam balls." Instead, use "Three 1-inch balls of STYROFOAM Brand Foam."
   
• When writing step-by-step instructions, refer to our product in this manner: "Cut the ball of STYROFOAM Brand Foam in half" or, "Insert the pick in the disc of STYROFOAM Brand Foam."
   
• In the material list, please list our product in this manner:
   

  STYROFOAM™ Brand Foam: • Six 1" balls • Three 12" x 4" cones • One 12" x 1" disc ®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow