PROFESSIONAL CRAFT DESIGNERS

Trademark Guidelines for STYROFOAM Brand Products

  - STYROFOAM™ Brand Foam
  - STRYOFOAM™ Brand Gentle Grip™ Dry Floral Foam

TRADEMARK GUIDELINES FOR STYROFOAM BRAND FOAM

STYROFOAM™ is a registered trademark for a line of foam products manufactured exclusively by The Dow Chemical Company. We ask that you follow these guidelines when specifying STYROFOAM Brand Foam:

• When the word "STYROFOAM" appears in copy, it should be in upper case letters and followed by the words "Brand Foam." For example:
  
  

  STYROFOAM Brand Foam

  
  
• The preferred method to denote that STYROFOAM Brand Foam is a trademark is to follow its first use in any document with an asterisk, and the corresponding trademark footnote should read "™Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow" For example:
  
  

  STYROFOAM™ Brand Foam ®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

  
  
• If the format does not permit use of the trademark statement, then a ™ mark should be used after the word "STYROFOAM."
  
  

  STYROFOAM™ Brand Foam

  
  
• Never use "Dow" in front of "STYROFOAM", as it implies that there are other manufacturers. Instead, state "STYROFOAM Brand Foam from Dow."
  
• Never use STYROFOAM in the possessive form.
  
• Because it is a registered trademark, STYROFOAM cannot be used as an adjective. It is incorrect to say "Three 1-inch STYROFOAM Brand Foam balls." Instead, use "Three 1-inch balls of STYROFOAM Brand Foam."
  
• When writing step-by-step instructions, refer to our product in this manner: "Cut the ball of STYROFOAM Brand Foam in half" or, "Insert the pick in the disc of STYROFOAM Brand Foam."
  
• In the material list, please list our product in this manner:
  
  

  STYROFOAM™ Brand Foam: • Six 1" balls • Three 12" x 4" cones • One 12" x 1" disc ®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

TRADEMARK GUIDELINES
FOR STYROFOAM BRAND GENTLE GRIP DRY FLORAL FOAM

Please follow these guidelines when specifying STYROFOAM Brand Gentle Grip Dry Floral Foam:

• The preferred method to indicate that STYROFOAM and Gentle Grip are trademarks of The Dow Chemical Company is to follow their first use in any document with an asterisk, and the corresponding trademark footnote should read "™Trademarks of The Dow Chemical Company ("Dow") or an affiliated company of Dow." For example:
  
• STYROFOAM™ Brand Gentle Grip™ Dry Floral Foam
  ®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow
  
• If possible, the word "STYROFOAM" should appear in upper case letters, followed by the words "Brand Gentle Grip Dry Floral Foam." For example:
  
  

  STYROFOAM™ Brand Gentle Grip™ Dry Floral Foam

  
  
• If the format does not permit use of an asterisk and the trademark statement, then please use a ™ after the word "STYROFOAM" and ™ after the phrase "Gentle Grip".
  
  

  STYROFOAM™ Brand Gentle Grip™ Dry Floral Foam

  
  
• Do not use "Dow" in front of "STYROFOAM," as this implies that there are other manufacturers. Instead, state "STYROFOAM Brand Gentle Grip Dry Floral Foam from Dow."
  
• Do not use STYROFOAM in the possessive form.
  
• Because it is a registered trademark, STYROFOAM should be used as a noun and not as an adjective. Instead of "STYROFOAM Brand Gentle Grip Dry Floral Foam brick", please say "one brick of STYROFOAM Brand Gentle Grip Dry Floral Foam".
  
• When writing step-by-step instructions, please refer to our product in this manner: "Cut in half the brick of STYROFOAM Brand Gentle Grip Dry Floral Foam."
  
• In the materials list, please list STYROFOAM Brand Gentle Grip Dry Floral Foam in this manner:
  
  

  STYROFOAM™ Brand Gentle Grip™ Dry Floral Foam • One 4" x 2" x 8" brick ®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow